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Adventure Travel Trade Association: Canada’s Whistler Mountain Resort Selected for October 4-6, 2007 Adventure Travel World Summit
SEATTLE, WA —
Selected as a site for the 2010 Olympic Winter
Games and recognized as a world-class environment focused on outdoor
adventure, recreation and responsible tourism, Whistler today was chosen by
the Adventure Travel Trade Association (ATTA) as the site for the 2007
Adventure Travel World Summit.
Hosted by the ATTA, the 2007 Adventure Travel World Summit will be held at
the award-winning TELUS Whistler Conference Centre October 4-6.
In its third year, the Adventure Travel World Summit (ATWS) will continue
to deliver a premier international forum for executive-level industry
networking, multi-disciplinary sessions aimed at sustainable and
responsible growth, and solutions-oriented dialogue, debate, and
deliberation on critical topics.
In addition to Whistler ranking top in a delegate survey conducted by the
ATTA about future Summit locations, “Tourism Whistler, Whistler’s mayor and
the Canadian Tourism Commission have made the 2007 Adventure Travel World
Summit organizers feel welcome from the start,” said ATTA President Shannon
Stowell. “Commitment to partnership, a fantastic venue, and sharing a
common vision for the thoughtful development of adventure travel in this
region and beyond was crucial in our selecting this spectacular site.”
“Conversion” is the underpinning theme for the 2007 ATWS. Keynote
presentations and a mix of strategic and tactical interactive roundtables,
workshops and forums will help adventure travel organizations turn
operational, marketing, partnership and prospect opportunities into
results-oriented endeavors. Select areas of emphasis for the 2007 ATWS will
include:
– Marketing - trends, branding, marketing, advertising, public
relations, etc.
– Sales - customer acquisition, turning ‘lookers’ into ‘bookers,’ etc.
– Customer Relationship Management - Client retention and loyalty
– Future vision - emergent, impacting trends, destinations, niches, etc.
– Internet - SEO, Web design, email marketing, blogs, etc.
– Business - operations, training, risk management, insurance, etc.
– Distribution & Selling - technology platforms, GDS, partnerships, etc.
– Strategic Alliances & Collaboration - Networking sectors within the
adventure travel community (agents, operators, destinations, lodges,
media/publishers, service providers, etc.)
– Sustainable/Responsible Tourism - Community-based tourism, volunteer-
based tourism, carbon offsets, etc.
Delegates include tour operators, destination marketing organizations,
tourism boards, lodges/resorts and transportation companies (air, auto,
etc.). Adventure travel agents, attractions, and travel-oriented gear
manufacturers also will participate along with media, travel, marketing and
technology service organizations, academic institutions, research
enterprises, tourism and recreational governmental agencies.
Summit attendance is limited to the first 600 participants on a first-come,
first-served basis. Online registration is accessible at
www.adventuretravelworldsummit.com. Registration fees include sessions,
meetings, conference materials, receptions, entertainment and meals. Summit
delegate passes are available on a first-come, first-served basis, with
special pricing available for early registration until April 15, 2007.
“Early-bird” registration is $675.00 (U.S.) for ATTA Members, $900.00 for
non-members.
In its sold-out (delegates and exhibitors) October 2006 ATWS in Seattle,
more than 400 executives from 26 countries convened, an increase of 32
percent delegates over the prior year. In the ATTA’s post-Summit (October
2006) delegate survey, 95 percent of respondents were “extremely satisfied”
or “satisfied” with the conference, confirming the solid return on
investment that attendees receive for their involvement.
“This year’s 2006 event went so far beyond expectations as to lift in a
category of its own,” said adventure travel industry pioneer, author and
co-founder of Mountain Travel Sobek Richard Bangs. “It was brilliantly
executed, as organized as a Swiss timepiece convention, with speakers who
fiercely challenged, informed and entertained, with participants whose
passion for adventure was only surpassed by a fervor to learn and share,
and featuring good coffee and fare, which may be the rarest of the
qualities cited.”
Returning sponsors supporting the 2007 Adventure Travel World Summit
include National Geographic Adventure Magazine, ExOfficio and Quotient
Marketing, and will be joined by a host of new sponsors including the
Canadian Tourism Commission, Norway and Brazil. Exhibition space at the
2007 Summit also is expected to sell out early. Exclusive Tents, MonkeyBean
Solutions Inc., Tourism Ireland and Macabi Skirt are the first exhibitors
registered, with dozens of reservations already logged. For information on
sponsorship and exhibition space, contact ATTA Director of Business
Development Chris Chesak at cchesak@adventuretravel.biz.
For more information on the Adventure Travel World Summit contact the ATTA
at 866-411-3131 or info@adventuretravel.biz.
Established in 1990, the Seattle-based ATTA (www.adventuretravel.biz) is a
global membership organization dedicated to unifying, professionalizing,
promoting and responsibly growing the adventure travel market worldwide.
ATTA Members include tour operators, destination marketing organizations,
tourism boards, travel agents/agencies, guides, lodges/resorts/attractions,
media, and service providers. Host of the annual Adventure Travel World
Summit, the ATTA provides professional support, development, education,
research, marketing, career building, networking and cost-saving resources
to its members.
*Conference venue, dates, speakers, sessions and events are subject to
change.
Media Contact:
Chris Doyle
Director
Adventure Travel Trade Association
916.847.0261
Email Contact
SOURCE: Adventure Travel Trade Association
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